As a small business owner, it's easy to forget how important it is to focus on the visual representation inside your shop. The layout and product placement inside your store can be the tipping point to the customer for making the decision to buy. Exposure to things outside of our consciousness greatly influences the choices you make.
In this blog post, we will take a look at the importance of product placing and the secret weapon behind omnipresence. By learning how the customer's mind work when it comes to buying, you can use these tricks in your mobile shop to influence people to become customers.
Take a look at our four product placement tips:
1. USE KNOLLING
The first method has been around since the 1980s and has become more popular to use in social media. The method called knolling is when you place your products in parallel or 90-degree angles towards one another. Through placing products next to something that entices or creates feelings of happiness, people are drawn in and automatically associate them with one another.
By combining your mobile devices with something that inspires delight, customers will take a longer look at your products due to the use of the knolling technique. Showing customers your product in a unique or thought-provoking context can spell the difference between a browser and a buyer.
It can be quite overwhelming for a new customer choosing a new device, this brings us to the proper use of the organization. By focusing on the categories of mobiles, it eases the process for people to become customers. Propper organisation of categories can then link customers to specific models in the preferred category.
Half of the all online purchases are done on a mobile device, so make sure to optimise your websites for mobile visitors. This organisation tip will also improve the user experience for customers buying from your online store on mobile devices.
3. REDUCE AND FOCUS
As a mobile shop owner, it may seem strange to reduce a number of products but limiting makes the choosing easier for people browsing your products, and more likely for them to become customers.
Find the right balance between featured devices and focus on having an option per each need that a customer might have.
People who have visited your website at least once are more likely to come back than people who have never landed on your homepage. Use this to your advantage and stay in contact with your existing customers, provide exclusives or helpful information about your products.
Focus the majority of your marketing budget on existing customers and provide them with useful information, if you make their experience delightful they are more likely to return or recommend more people to your mobile store. Be careful however not to overdo it, it can be annoying and off-putting if you fill their inbox with spam.
These four simple tips can help make your mobile shop in-store or online experience more delightful for visitors and turn them into customers.
If you have any questions let us know down below and make sure to download our free eBook now!
Posted: Dec 22, 2016 11:11:02 PM by AMGOO Marketing Team
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