In the world where information is at our fingertips, where people can get anything, anytime on the go from their mobile phones. People use their mobile phones to order food, transportation and determine whether to buy or stay away from a certain product.
In this blog, we will discuss 4 tips for your mobile store to engage customers.
1. Optimise your emails
Most of your customers browsing your mobile shop website will do so using a mobile device, that is why it's crucial to make sure your emails are optimised to view on a mobile device. This can be easily be done by adjusting the email layout and design, keep the text light, make sure to include links to your mobile shop’s webpage and social sharing buttons.
2. Focus on the customer's needs
To avoid missing sales opportunities it is necessary to optimise your website for mobile customers. Here are a few things to consider:
Do not include excessive text, keep it short but informative
Important information should be centred and easy to find
If you have a physical address make sure to include the location on your mobile shop’s website and social pages (include a google maps link).
Featured Items - by reducing the number of items displayed you make the process of choosing a device easier and less intimidating
Only ask for the necessary information - keep forms simple
Include a call to action to help site visitors become customers
3. Grow your own community
Whether it is to share a thought, snaps of your lunch, discussing or reviewing products, social media can be a powerful tool to grow your business and drive more people to your mobile shop. Being socially active in communities on Facebook, Twitter, Google+ and even Instagram is another great way to tell people more about your product to drive more customers.
The best thing about social media is when you are socially active and engaging regularly, it will form trust with your customers which make them more likely to share and recommend your products to their friends and followers.
Using social media to communicate and build a relationship with your customers, can be a very powerful tool to help your mobile store keep relevant and still bring in new customers.
4. Delight and review
There is nothing better than a happy customer, to make sure your mobile store is hitting the right targets you need feedback. Encourage customers to write about their experience of your store and products. By getting your community to write reviews about your store, on sites like Yelp, Google Places and TripAdvisor can be a great way to reflect on what is working and what can be changed. A great way to encourage people to write reviews is to implement a promotion or reward system, giving them something back for their efforts.
With technology changing the way we decide to buy, the way customers can communicate and connect with businesses regardless of one’s physical location it is important to make sure your mobile shop is optimised for the world of eCommerce.
If you have any question download our free eBook or let us know down below!